The European Expansion and Its Impact on Indigenous People Essay Example for Free

The European Expansion and Its Impact on Indigenous People Essay 15th and 16th century European conquest in Africa and Latin America was significant for global expansion. Important areas such as the West African coast and Mexico were explored, making this period of time momentous. However, what was even more noteworthy were the similar methods that the Europeans used while intruding upon both the foreign lands. The Europeans showed little respect towards African and Native American people and their values; they resorted to inhumane tactics such as a creating a slave trade through Africa and committing a massacre to decolonize the indigenous people of Mexico. The exchange of slaves from Africa quickly became an essential part of commercial trade between Europe, Africa, and the European colonies. The new colonies had a large economical void that could easily be filled through slave labor. The buying and selling of slaves was an inhumane process; not only were slaves taken from their families and forced to work away from their homelands, they were treated extremely cruelly and sold like mere objects in trade. A prime example of how little the traders cared for the well-being of slaves comes from Phillips’ excerpt, where he describes how slaves would often â€Å"[leap] out of the canoes, boat and ship, and [were] kept under water till they were drowned† (Thomas Phillips, â€Å"Buying Slaves in 1693,† 625), and the traders would move about their business like nothing had happened at all. The slave trade was essential to the growth of European colonies, but it is also remembered for the cruel treatment of the slaves involv ed. The exploration of Mexico can be characterized as a brutal and bloody journey, especially for the indigenous people. At first, the encounters between the Spaniards and Aztecs were respectful and friendly. According to Diaz, Hernan Cortes implied to Montezuma when they first met â€Å"that [they were] his friends† and that â€Å"there is nothing to fear†¦we love him well and that our hearts are contented† (Bernal Diaz, â€Å"The Conquest of New Spain,† 609). However, the excerpt later reveals the greed that would overtake the Spaniards and force them to commit inhumane acts to the Aztecs. Upon being introduced to the city’s gold and Montezuma’s treasures, the Spanish â€Å"seized those treasures as if they were their own, as if this plunder were merely a stroke of good luck† (Bernal Diaz, â€Å"The Conquest of New Spain†, 610). Because they finally confirmed the city had a cesspool of riches and gold, the Spaniards decided they wanted to overtake it. They planned to attack the Aztecs while they were celebrating the fiesta of Huitzilopochtli. The excerpt reveals just how cruel and inhumane this massacre as the Spaniards began the slaughter by targeting a drummer and â€Å"[cutting] off his arms. Then they cut off his head†¦.attacked all the celebrants, stabbing them, spearing them, striking them†¦split their heads to pieces† (Bernal Diaz, â€Å"The Conquest of New Spain†, 613). The Spaniards then â€Å"ran everywhere and searched everywhere; they invaded every room, hunting and killing† (Bernal Diaz, â€Å"The Conquest of New Spain†, 614). Their greed had morphed them into savages. As one can see, European explorers committed inhumane and cruel acts to both the Africans and the Mexican Aztecs. A slave trade was set up through Africa, and the indigenous people there were considered to be uncivilized. The traders treated the Africans as mere objects to be sold. The explorers thought the same of the Aztecs; intruding upon their territory, raiding their treasures, and proceeding to massacre the indigenous people after their greed for gold prompted their desire to rule the city. The Spaniards had no respect for the values and traditions of the Aztecs and proceeded to start their own agenda to drive the people out of their homeland. Much like the African slaves, they considered the Native Americans to be inferior human beings. In conclusion, European explorers in the 15th and 16th century had no respect for indigenous people and their values. The Africans were forced to be products of a slave trade set up by Europeans, while the Spaniards intruded upon Aztec soil, proceeding to raid their treasures and massacre their people. Because the Europeans considered the Africans and Aztecs to be uncivilized and unworthy, they felt they had the power to decolonize them and claim the land as their own. The treatment of these indigenous people by the Europeans had a lasting influence for hundreds of years. Native American people and their values continued to be considered inferior by explorers while slavery continued to prosper into the 19th century.

Heroism in Lord Jim Essays -- Conrad Lord Jim Essays

Heroism in Lord Jim    In the heartfelt novel, Lord Jim, Joseph Conrad explores the concept of heroism through the conduct and emotions of Jim, a man who spends his life attempting to seek penance for an act of cowardice he committed as a young officer during the shipwreck of the Patna in the East. Through the eyes of the narrator, Marlowe, the reader sees Jim's internal struggle to repent for his sin as he "jumps" from job to job trying to escape his ominous legacy, eventually landing in the dangerous and isolated community in a native state, Patusan. There he lives contentedly detached and hidden from the Patna until civilization reenters his dome in the form of an evil man, Brown --unveiling Jim's repressed and remote secret by hitting his guilty conscience -- causing Jim's long awaited dark fated death, yet, ending his life with a trace of heroism. Throughout the novel, Jim internally aspires toward the significant and frequently occurring image, courage. From the very beginning he sees "himself saving people from sinking ships . . . an example of devotion to duty, and as unflinching as a hero in a book" (3). His thoughts would be full of valorous deeds: He loved these dreams and the success of his imaginary achievements. They had a gorgeous virility, the charm of vagueness, they passed before him with a heroic tread . . ." (12). Despite this heroic desire, while on the Patna, Jim and five others ironically betray the "savage" men who were "surrendered to the wisdom of white men and to their courage"(10) when they abandon the sinking ship to insure their own safety. Conrad explains this action to be human, a natural response, something any person would have done in his situation. When Marlowe first encounter... ...le of bravery. After two years, Marlowe visits the Patusan and meets, or rather upsets, Jim and his companions. Marlowe says that they "know him to be strong, true, wise, brave . . . he was all that . . . he was more . . . he was great -- invincible -- and the world did not want him, it had forgotten him, it would not even know him" (206). When Jim encounters Brown, a man "not afraid of death" (230), he convinces his friends that Brown is no harm to them because that's what Jim truly believes. Unfortunately, advised and guided by the sneaking Cornelius, Brown had plans to attack the Malays under Dain Waris, Doramin's son. After Dain Waris was killed, Jim understood. "He had retreated from one world, for a matter of an impulsive jump, and now the other, the work of his own hands, had fallen in ruins upon his head" (265). The Malays will never trust Jim again.   

Land O. Lakes Marketing Strategy

In business, it is essential for management to understand the role and importance of marketing to his or her organization. Management utilizes marketing tools to satisfy the needs of customers, and to gain a better understanding of the product itself. The goal of this paper is to discuss and analyze the distribution practices of Land O Lakes butter. In review of the distribution practices, I will also attempt to show the importance of knowing and understanding the product you are marketing. Distribution Strategies A distribution strategy is in relation to how a company will distribute the product or services they are offering to the consumer.The distribution of a product is essential to the organization. Making sure the product is at the right place at the right time. If the demand for the product is underestimated, the consumer will not be able to purchase the product, which will affect profits. There are two channels of distribution; indirect and direct. Indirect channels of distri bution involve distributing the product to different outlets before it gets to the retailer or consumer, for example the product is sold to a manufacture, then to a wholesaler, and then on to the retailer.Direct channels of distribution involve shipping the product directly from the manufacturer to the consumer. There are several types of distribution strategies. The most common types are intensive distribution, exclusive distribution, and selective distribution. Intensive distribution is more commonly used to distribute low priced or impulse purchases, for example soft drinks. Exclusive distribution involves limited distribution to a single outlet, for example cars. Selective Distribution is when an organization uses a select and small number of outlets to distribute his or her product.Land O Lakes uses an indirect distribution channel and intensive distribution. Distribution Models A distribution model is the manner in which goods move from the manufacturer to the outlet where the consumer purchases them; in some marketplaces, it's a very complex channel, including distributors, wholesaler, jobbers and brokers (Entrepreneur 2010). A distribution model is needed once you have determined how the product will be distributed. Land O Lakes uses the direct distribution model. he producer (farmer), the wholesaler, and then to the retailer, this is similar to that of the conventional distribution model, however, Land O Lakes owns and operates the manufacturing of the product. Distribution Chain A distribution chain refers to the means used to transfer the product or merchandise from the manufacturer to the end user. Land O Lakes is a cooperative, the coop states that it has about 3200 producer-members, 1000 member-cooperatives, and about 9000 employees who process and distribute products for about 300,000 agricultural producers (Land O Lakes, 2010)JIT (Just in Time) Just in time marketing, also called JIT refers to the manufacturing operations of a company. It is in tended to eliminate the wasteful, non value adding tasks and strives for continuous improvement in productivity (Businessihub, 2010). The JIT philosophy was developed in 1970’s by Taiichi Ohno, of Japan. Ohno, developed his philosophy while working with manufacturing plants of Toyota. The primary goal of JIT is to achieve maximum output on a timely basis. Land O Lakes has a similar program it uses to promote and maintain effectiveness. Push vs. PullPush vs. Pull marketing strategies are two different methods for promoting products and services to consumers. Push and Pull marketing is used to define marketing practices for getting the consumer to purchase a particular product or service. Push marketing refers to putting the product or service out to the end user. This can be done through various advertising, such as cold calling, emailing prospective customers, to using a popular website to promote the product. In retail, an example would be in department stores; a salesperson can push or recommend a particular product.Pull marketing refers to an attempt to get the consumer to come and see what product or service your organization is offering. The consumer is enticed so to speak, by the promotions and advertising being presented. Land O Lakes used the pull method of marketing to promote the new butter spread with olive oil, with a commercial of an Olive painted with cow markings, and created the â€Å"Colive†. The promotion included a free coupon to try the spread. Wheel of Retailing Wheels of retailing is a hypothesis of M. P. McNair that explains the patterns of change in retailing.It is new types of retailers who cut prices by lowering or eliminating customer services, once established, the retailer increases prices and customer services. During this process the retailer becomes vulnerable to the next low priced retailer. Types of Wholesalers The U. S. Bureau of the Census defines wholesalers as: The activities of those persons or establishment s which sell to retailers and other merchants, and or to industrial, institutional, and commercial users, but who do not sell in large amounts to final consumers.It is important for marketing managers to understand the role of the wholesaler. There are ten types of wholesalers. The merchant wholesaler owns the products he or she is selling. The general merchandise wholesalers are service wholesalers who carry a variety of non perishable items, such as hardware, cosmetics, furniture, and apparel. The single line wholesalers are also service wholesalers who carry a smaller line of merchandise than the general wholesaler; this type of wholesaler may just carry one item in particular.The specialty wholesalers are a service wholesaler who carry a narrow range of products, but offers more service and information, such as Vitamin Cottage. The cash and carry wholesalers are the same as the service wholesalers except the customer must pay in cash. The drop shipper wholesaler own the products just like merchant sellers, however they do not handle stock or deliveries, and are mainly focused on selling, this type of wholesaler sells products in bulk and gets product orders from other wholesalers and business users.The Truck wholesaler specializes in delivering products he or she stocks in their own trucks, an example of this type of wholesaler would be Mountain Man Candy. The last three types of wholesalers are Mail order wholesalers, Producers’ Cooperatives, and Rack jobbers (2010). Land O Lakes would be considered a producer’s cooperatives. A producer’s cooperative are wholesalers who operate almost as full service wholesalers, however the profits go to the cooperatives customer members (2010). ConclusionIn conclusion, over the past several years business models and strategies have become more advanced. Distribution is important to any organization, to understand how and when the product will get to the consumer. Efficiency is the key. When deciding how to distribute the product to the end user, the marketing manager has to take all aspects of the distribution process into consideration, as well as what the consumer wants. After all, the customer is the one to please, if you want the product to sell.

Study And Overview Of Affinity Bank Finance Essay - Free Essay Example

Sample details Pages: 10 Words: 2885 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? The California Department of Financial Institutions (DFI) say that controller have closed Affinity Bank, citing not enough funds. The DFI has been strictly checking the bank because of its insufficient funds level. The DFI had planned it to boost its capital treasury to a safe and sound level but efforts by the bank to do so were failed. Don’t waste time! Our writers will create an original "Study And Overview Of Affinity Bank Finance Essay" essay for you Create order The bank was integrated in 1982 and is based in Ventura, California. instantly following the shutting down, the DFI named the Federal Deposit Insurance Corporation (FDIC) as Receiver of Affinity Bank. The depositors of Affinity Bank are sheltered by the FDIC. The FDIC has received a bid from Pacific Western Bank, San Diego to guess the deposits and significantly all the assets of Affinity Bank. Pacific Western Bank is the second largest bank based nearby and took most of the assets and deposits of Affinity Bank based in Ventura, after the Federal Deposit Insurance Corporation. deemed Affinitys capital levels insufficient. Affinity Bank was acquired by Pacific Western Bank on August 28, 2009. Affinity Bank proffer personal and business banking products and services. Affinity Bank was previously acknowledged as Affinity Thrift Loan and changed its name to Affinity Bank in September 1997. Affinity Bank televise the sponsorship of Lucas Johnston and Michelle Mercado to vice leader, R egional Managers for the banks Southern California branch structure. Mr. Johnston will be in charge for the branches situated in Ventura-Downtown, Camarillo, Encino and Pacific Palisades and Ms. Mercado will administer the Ventura-Midtown and Thousand Oaks branches, in addition to the Telephone Banking center situated in Ventura. Mr. Johnston first attached the bank in 2004 someplace he serve as its Savings management Training Manager at the banks head office. He then was uphold to serve as helper vice president, Branch Manager for the Camarillo location-leading the branch in growing over $40 million in deposits-and then reposition to the banks Ventura-Downtown branch where he again stand out in serving the banks clients. Ms. Mercado attached the bank in 2008 where she served as the assistant vice president, Branch Manager for the Ventura-Midtown branch. During her meeting with the bank, Ms. Mercado help out the branch produce over $55 million in deposits. Pacific Western is the major unit of parent PacWest Bancorp and it has raise $150 million in year 2009 for achievement, but it really did not need much of those money for this FDIC-assisted deal. In fact, Pacific Western get $79 million in cash for Affinitys assets and deposits, and must see its own capital stage increase thanks to the agreement. Thus, Affinitys bulging portfolio of problem loans finally spell the execution of the 10-office bank, according to current magazine reports. As of the second quarter, similarity had 10 percent of loans in nonaccrual status. For the first six months of the year, the bank lost $41.3 million, compare with a net loss of $10.6 million for the like period of 2008. In additions, the sufferers cause Affinitys total risk-based assets to fall off to 3.3% compared with June 2008 when its fraction was actually on top of 10 percent, meaning it classify as a well-capitalized lender. Pacific Western Bank is already together with on the Affinity deal to generate a net after-tax gain of $45 million. Therefore, it is combined with the lower risk linked with the problem loans its taking (due to the loss sharing arrangement with the FDIC) and it will also boost the banks already healthy capital ratios. Pacific Western Bank, also known as Pacific Western National Bank, supply banking services to private, business, saleable, and private clients. The bank gave financial products such as individual banking clarifications, retreat plans, personal loans and overdraft protection, savings bonds, legal representative public service, and mortgage broker services. Alliance Leicester Alliance Leicester present deposit and lending services right through the UK. Its biggest sector is its traditional savings and residence mortgage business, but the corporation also provide checking accounts, credit cards, and customer finance, as well as saleable services such as money administration and asset investment. The company has coalition with such firms as Legal General and Zurich to offer investment and insurance products. Alliance Leicesters just about 5.5 million retail customers can entry the bank through more than 300 branches, 2,500 ATMs, and 14,000 post offices all over the UK. Alliance Leicester plc was founded in 1852 and is based in Narborough, the United Kingdom. Alliance Leicester plc was a subsidiary of Banco Santander, S.A. Later. Besides, it will be rename as Santander by the end of 2010. Alliance Leicester plc, together with its subsidiaries and offers a variety of private financial services in the United Kingdom. The corporation also recommend bank ing and financial services to business and public sector clientele. Besides, its retail banking products contain current accounts, savings accounts, loans, mortgages, credit cards, retail savings accounts, including on-demand accounts, notice accounts, and investment accounts, insurance products, Internet banking and other services. The companys corporate banking services include loans, deposits, trade finance, and supplier payment clarifications to small and medium-sized companies. Alliance Leicester plc operates as a subsidiary of Santander UK plc, a subsidiary of Banco Santander, S.A. on 14 July 2008. Furthermore, the panel of AL optional that shareholders be familiar with a invasion bid from Banco Santander for about  £1.26 billion. This reference was ratify by shareholders at meetings on 16 September 2008. The takeover took effect on 10 October 2008 when shares of the company were delisted from the London Stock Exchange. On August8, 2008 Alliance Leicester Commercial Bank is rolling out a prepaid card expenses solution for local establishment in the wake of the governments scheme to shift payment of housing benefit to applicant, as opposite to their landlords. The prepaid card scheme will allow local establishment to save up to 75% of their dealing out costs for the payment of housing payback, as well as remove the-on average-10% charge to the receiver when exchange checks to cash. The prepaid card solution is mainly aimed at the 800,000 UK citizens who receive housing benefit, while being classified as unbanked. The card aims at not only supporting the local authority in its efforts towards financial inclusivity for all recipients, but also ask for to get better effectiveness and boost the services that can be obtainable to the unbanked advantage applicant through advanced functionality. Moreover, Alliance Leicester Commercial Bank has start a new limited edition 12-month fixed rate business link, accessible to businesses with a income of u p to  £1 million on September 6, 2009. Moreover, Alliance Leicester plc work as a auxiliary of Santander UK plc, a subsidiary of Banco Santander, S.A. on 14 July 2008. The new bond has full-grown on July 1, 2010. This new business bond is accessible for business savings of between  £50,000 and  £2 million. The bank move its business into Santander UK on 28 May 2010 following a hearing at the Royal Courts of Justice and during 13 May 2010 as part of the procedure restricted by the Financial Service and Market Act 2000. Until this time Alliance Leicester was as a break up organization with its own banking license even as at the same time transfer client accounts to the Parthenon software system. In January 2010, Abbev and the Brdford Bingley savings business were rebranded. Branches of Alliance Leicester will be rebranded by the end of 2010. Dexia Dexia SA is a Belgian-based bank that central point on Public and extensive Banking, provided that local public finance player with broad banking and financial resolution, and on vend and Commercial Banking in Europe, mainly Belgium, Luxembourg and Turkey. The companys products and services for persons include accounts for individuals, endorsed overdraft on individual accounts, bonus saving accounts, children savings accounts, customer loans, credit card VISA, deposit accounts, Dexia loans, Dexia loans secured with real estate, definite products, insurance, investment book and services, mortgage, mortgage for young people, treasury products, and savings accounts and books. It also offer a variety of products and services, plus accounts for corporate, accounts for municipalities, bank information, customs debt-information intermediation, credit financing, deposit account, documentary transactions, asset services, loans to doctors, night depository, project financing, packages of ser vices for small and medium project, packages for municipalities, advisory service, and POS terminals to entrepreneurs and metropolis. The commercial franchises in France, Belgium, Luxembourg, Italy and the Iberian Peninsula markets are core markets for Public and Wholesale Banking. Dexia also has a presence in Germany, Japan and Switzerland to retain platforms for right of entry to funding capital. Moreover, Dexia bank offer individual and trade banking, as well as investment, business, and metropolis financial products and services in Slovakia and the Retail and Commercial Banking line comprise asset organization and investor services activities. The investor services business is carry out by RBC Dexia Investor Services, a joint scheme with Royal Bank of Canada, which offers its capability in worldwide detention, retirement fund administration and shareholder services to institute around the world. In addition, the corporation provide a combination of services consisting of paym ent cards, payment system, Dexia mutual finances, cheques, safe boxes, and term deposit with deposit period. As of December 31, 2008, it work 53 branches and 85 mechanical teller machines. The company was founded in 1992 and is headquartered in Zilina, Slovakia. Dexia bank Slovensko is a subsidiary of Dexia Kommunalkredit Bank. In March 2009, the corporation sell to Experta Trust Services Jersey Ltd. Dexia came under stress during the crisis in the banking sector on September 29, 2008. Besides, other banks and financial institutions discarded to offer further credit to Dexia because of possible losses at its U.S. subsidiary FSA and from a multi-billion loan to troubled German ban Depfa. The next day the ranking agency Moodys downgraded Dexias long term money owing and deposits ratings from Aa1 to Aa3 and downgraded the individual banks strengths to C with a negative outlook. At the end of 2008 Dexia sold the in good physical shape parts of FSA, ceased its trading activities in Pa ris and trading on its own account in the financial markets. Further losses are still possible on the remaining FSA portfolio. On February 2009, the bank announced net losses of 3.3 billion Euros for 2008. The Dexia 2008 yearly report mention among others losses of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬1.6 billion from selling FSA, ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬600 million on portfolios and ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬800 million on counterparties. Dexias divide price fell to an all-time low of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬1.21, a loss of over 90% in a year on March5, 2009. A extra reformation plan was publicize, with the compact endeavoring to focus on its main actions, and to keep away from risks on the financial markets. A total of 1,500 job cuts were proclaim of which more than half were in Belgium, 260 in France, and the rest global. Dexias share price accordingly improved over the rest of 2009, mostly unreliable in between ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬4 to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬7.50. Dexia could announce that the European payment had under certain conditions, accepted of the reformation plan that was necessary to rationalize the government support for Dexia and to prevent unfair competition On 6 February 2010. Sovereign Bank Sovereign Bank proffer an variety of banking products and services in the United States. The company also provides services, such as payment and reconcilement, cash management checking, Escrow services, account reconciliation, collections, and online check deposit; and government banking accounts, union banking accounts, insurance, and benefits consulting. In addition, it proffer online banking services. Sovereign Bank was previously acknowledged as Sovereign Bank, A Federal Savings Bank. The corporation was founded in 1902 Sovereign Bank function as a subsidiary of Independence Community Bank Corp. and Santander Holdings USA, Inc. Sovereign Bancorp, Inc. is the parent corporation of Sovereign Bank and it is a financial institute with $87 billion in assets as of September 30, 2007. Headquartered in Wyomissing, Pa., with major markets in the Northeast United States, Sovereign Bank has nearly 750 community banking offices, more than 2,300 ATMs and about 12,000 team members. ruler off ers a wide array of financial services and products as well as retail banking, business and corporate banking, cash management, capital markets, wealth management and insurance. Sovereign is the 18th largest banking institution in the United States. Spanish bank Banco Santander, S.A. will obtain Sovereign Bancorp in a stock-for-stock deal valuable at about $1.9 billion, the corporation say October 16, 2008. in the conditions of the compliance, Sovereign shareholders will get 0.2924 Banco Santander American Depository Shares (ADSs) for every 1 share of Sovereign ordinary stock they own. Based on the closing stock price for Santander ADSs on Friday, the transaction is esteemed at about $1.9 billion, or $3.81 per share. Santander, the major bank in the euro zone by market capitalization, at present owns 24% of Sovereigns normal exceptional shares. Thus, the contract is theme to requisite bank narrow approvals in the U.S. and Spain and endorsement by both companys shareholders. Moreo ver, Sovereigns parent corporation tap previous Chittenden company CEO Paul A. Perrault to swap Joseph P. Campanelli, effective Jan 3, 2008. Sovereign Bancorp is the parent corporation of Sovereign Bank, with 750 branches and about 12,000 staff, with a main attendance in the Northeast. Sovereign Bank today proclaim that in combination with Massachusetts State Treasurer Timothy P. Cahill, it has established a $5 million loan pool to help victims of the latest fire on January 31, 2008. The loans will be obtainable to all victims impacted by the fire to help the City of Lawrence and its assets owners reconstruct in the artificial area. Furthermore, Banco Santander decided to buy the rest of Sovereign for US$1.9 billion On October 13, 2008. On January 30, 2009, Banco Santander finished its attainment of Sovereign Bank, for about $2.51 per share. Banco Santander, S.A. provide a variety of financial products and services in Spain, the United Kingdom, Portugal, other European countries, Latin America, and the United States. Besides, it maneuvers throughout three segments such as Retail Banking, worldwide Wholesale Banking and benefit Management and Insurance. The Retail Banking section offer an variety of deposit products, including savings, current, demand, time, and notice deposits, as well as worldwide and domestic interbank deposits; and loan products and services, such as auto financing, personal loans, mortgages, and leasing and renting. This section also proffer credit cards, mechanical cash dispensers, savings books updaters, telephone banking, and electronic and Internet banking. The worldwide Wholesale Banking segment offers many type of service. For example, the service has been offers are corporate banking, treasury, and investment banking services. Besides, its products and services include commercial financing, funds, trade finance, transactional products, custody services, corporate finance, structured finance, and capital structuring. This section also engage in the trading and sharing of equities. The Asset Management and Insurance part occupy in the design and management of mutual and pension funds, and insurance products. BTA Bank BTA Bank proffer profitable and put on the market banking services to persons and company in Russia. Its deposit products contain demand deposits, time deposits, and permit of deposit. Besides, the corporation also employ in deal with securities and overseas currency, and create loans and guarantee. In addition, it offer conclusion and cash services, project financing, letters of credit, bank guarantees, custom guarantees, salary cards, corporate cards, bills of exchange, deposit certificates, currency operations, and encashment. The company was previously acknowledged as TuranAlem and changed its name to BTA Bank in 2008. BTA Bank JSC offers trade and corporate banking services. BTA Bank was founded in 1994 and is based in Moscow, the Russian Federation. BTA Bank function as a subsidiary of BTA Bank JSC June 26, 2008. A new development plan is to become the leading financial institute in the CIS that was accepted in TuranAlem Bank back in 2007. We desirable a new image of the bank which have to meet new business tasks. Thus, the idea of re-branding was born and understand by today. Besides, a new logo of BTA was replicate the modern reality and transformation of the bank. Pistachio is genuineness, well-being and confidence. crimson is force and energy and the form of the logo is also not unintentional. successively set squares represent reliability and stability. Their junction brings the transparency effect in one of the key professional qualities of the modern bank. BTA Bank follow a striving expansionist strategy during the crisis, which was attain during extremely high loan increase, lone by an equal increase in deposits that resulted in a huge money gap and buried credit risks. The quick development reasonable a caution from Kazakhstans financial rigid agency for BTA Bank to increase its treasury. Moreover, the banks borrow policies under Ablyazov destabilized BTA Banks balance sheet and require an efficient capture in 2009 by Kazakhstans National We lfare Fund, Samruk-Kazvna. Shortly after, Ablyazov and other previous members of management fled Kazakhstan. In 2009 BTA Bank originate civil measures against Ablyazov and the High Court in London has found bounty cause to freeze Ablyazovs assets. Furthermore, a report from Kazakhstans economic narrow agency point to Ablyazov recognized local board to support loans while at the same time lead these committees, a procedure which infringe corporate management principles. As a result of its hostile lending and in transparent practices, BTA Bank had the highest percentage of bad loans of any other Kazakh bank in July 2009, accounting for 53.94% of all non-performing loans in Kazakhstan. Ablyazov also failed to reveal to the BTA board that he was a recipient of Drey connections, a UK-based corporation that received over $295 million from BTA under reimbursement agreements between May and October 2008. BTA has been account to be bearing in mind an asset sale to strategic investors afte r facing heaviness from the Chairman of the National Bank of Kazakhstan. Marchenko has pushed for Kazakhstans state welfare fund, Samruk-Kazyna, to speed up the sale of mass stakes in banks that it obtain during the course of debt reformation programs.